WikiDer > Video reklama uchun xizmat ko'rsatuvchi shablon - Vikipediya

Video Ad Serving Template - Wikipedia


VAST (Video reklama xizmatining shablonlari) - tomonidan belgilangan va chiqarilgan spetsifikatsiya Interaktiv reklama byurosi (IAB) o'rtasidagi aloqa talablari uchun standart o'rnatadigan reklama serverlari va video pleerlar taqdim etish uchun video e'lonlar.

Bu ma'lumotlar yordamida tuzilgan e'lon XML.

VAST-ning 8 ta versiyasi mavjud: 1.0 (eskirgan), 1.1 (eskirgan),[1] 2.0, 2.0.1 (VAST 2.0 rasmiy sxemasi sifatida sxema versiyasi)[2], 2.6, 3.0[3], 4.0[4], 4.1 va 4.2.

So'rov

Video pleyerda video reklamani ijro etish uchun video pleyer VAST reklama serveriga so'rov yuboradi.

Bu odatda quyidagi kabi ko'rinadigan oddiy HTTP-ga asoslangan URL:http://www.example.com/?LR_PUBLISHER_ID=1331&LR_CAMPAIGN_ID=229&LR_SCHEMA=vast2-vpaid

Javob

Reklama serveri quyidagi parametrlarni e'lon qiladigan VAST ma'lumotlar tuzilishi bilan javob beradi:

  • Ijro etilishi kerak bo'lgan reklama vositasi
  • Reklama vositasi qanday ijro etilishi kerak
  • Ommaviy axborot vositasi o'ynaganida nimani kuzatib borish kerak

Masalan, yuqoridagi so'rov quyidagi javobni qaytaradi (qisqartirilgan):

 1 <?xml version="1.0" encoding="utf-8"?> 2  versiya ="2.0"> 3     id ="229"> 4    	<InLine> 5    		 versiya ="4.9.0-10">LiveRail</AdSystem> 6    		<AdTitle><![CDATA[LiveRail creative 1]]></AdTitle> 7    		<Description><![CDATA[]]></Description> 8    		 id ="LR"><![CDATA [http://t4.liverail.com/?metric=impression&cofl=0&pos=0&coid=135&pid=1331&nid=1331&oid=229&olid=2291331&cid=331&tpcid=&vid=&amid=&cc=default&pp=&vv=&tt=&sg=&tsg=&pmu=0&pau=0&psz=0&ctx=&tctx=&coty=0&adt=0&scen=&url=http%3A%2F%2Fwww.longtailvideo.com%2Fsupport%2Fopen-video-ads%2F23120%2Fwhat-is-vast%2F&cb=1259.192.118.68.5.0.690&ver=1&w=&wy=&x=121&y=121&xy=0b79&z2=0]></Impression> 9 			.......10 		    <Creatives>11 			     ketma-ketlik ="1" id ="331">12            		<Linear>13            			<Duration>00:00:09</Duration>14 	                    <TrackingEvents>15        	                 voqea ="firstQuartile"><![CDATA [http://t4.liverail.com/?metric=view25&pos=0&coid=135&pid=1331&nid=1331&oid=229&olid=2291331&cid=331&tpcid=&vid=&amid=&cc=default&pp=&vv=&tt=&sg=&tsg=&pmu=0&pau=0&psz=0&ctx=&tctx=&coty=0&adt=0&scen=&url=http%3A%2F%2Fwww.longtailvideo.com%2Fsupport%2Fopen-video-ads%2F23120%2Fwhat-is-vast%2F&cb=1259.192.118.68.5.0.690&ver=1&w=&wy=&x=&y=&xy=]></Tracking>16                             voqea ="o'rta nuqta"><![CDATA [http://t4.liverail.com/?metric=view50&pos=0&coid=135&pid=1331&nid=1331&oid=229&olid=2291331&cid=331&tpcid=&vid=&amid=&cc=default&pp=&vv=&tt=&sg=&tsg=&pmu=0&pau=0&psz=0&ctx=&tctx=&coty=0&adt=0&scen=&url=http%3A%2F%2Fwww.longtailvideo.com%2Fsupport%2Fopen-video-ads%2F23120%2Fwhat-is-vast%2F&cb=1259.192.118.68.5.0.690&ver=1&w=&wy=&x=&y=&xy=]></Tracking>17                           	.......18                        </TrackingEvents>         19                        <VideoClicks>20            		     	<ClickThrough><![CDATA [http://t4.liverail.com/?metric=clickthru&pos=0&coid=135&pid=1331&nid=1331&oid=229&olid=2291331&cid=331&tpcid=&vid=&amid=&cc=default&pp=&vv=&tt=&sg=&tsg=&pmu=0&pau=0&psz=0&ctx=&tctx=&coty=0&adt=0&scen=&url=http%3A%2F%2Fwww.longtailvideo.com%2Fsupport%2Fopen-video-ads%2F23120%2Fwhat-is-vast%2F&cb=1259.192.118.68.5.0.690&ver=1&w=&wy=&x=&y=&xy=&redirect=http%3A%2F%2Fliverail.com%2F]></ClickThrough>21            			</VideoClicks>22                        <MediaFiles>23        				     etkazib berish ="ilg'or" bitrate ="256" kenglik ="480" balandlik ="352" turi ="video / x-flv"><![CDATA [http://cdn.liverail.com/adasset4/1331/229/331/lo.flv]></MediaFile>24        				    ......25    				    </MediaFiles>26    				    ......27    				</Linear>28    			</Creative>29    		</Creatives>30    	</InLine>31    </Ad>32 </VAST>

Adabiyotlar

  1. ^ Grenager, Teg (2012-07-19). "Video reklama uchun shablon (VAST) 3.0 versiyasi" (PDF). Interaktiv reklama byurosi: 8. Olingan 2015-05-14.
  2. ^ "Raqamli video reklama uchun shablon (VAST) 2.0". IAB - Raqamli iqtisodiyotda rivojlanish uchun marketing va media sohalarini kuchaytirish. Olingan 2017-06-01.
  3. ^ https://www.iab.com/guidlines/digital-video-ad-serving-template-vast-3-0/
  4. ^ https://www.iab.com/guidlines/digital-video-ad-serving-template-vast-4-0/

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